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REINVENTED is the essence of life, the primary act in which the mind, energy, emotion, spirit, and body are inseparable, and each defines the other.

REINVENTED is an invitation to see beyond the tangible, an escape to a fluid world, one without borders, made of mysterious alchemies juxtaposing between the visible and the invisible, the possible and the impossible, the ephemeral and the eternal.

Immerse yourself in a sensory journey beyond your wildest perception. A voyage of both emotion and memory. A burst of scents with alluring and addictive elements that stimulate the conjuring of an enchanted world of your own imagination.

Each REINVENTED fragrance is an exhilarating and enticing experience, a connection between the deepest nuances of our being, the world, and the most evocative waft of the fragrance. It is a magical journey that illuminates the multi-coloured backdrops of the psyche in the memory of breathing, in that intimate and sacred space where our most authentic essence can be perceived.

Screenshot 2022-08-24 at 01-42-28 Givenchy Beauty (_givenchybeauty) • Foto e video di Inst
REINVENTED
is the essence of life, the primary act
in which the mind, energy, emotion, spirit, and body
are inseparable,
and each defines
the other.

The reason why a new perfume is created is never a market necessity, but the need to tell a story. Notes, chords and alcohol converge with visions, reflections on a journey, sensations relived for a split second and fragmented passions to form the main ingredients of REINVENTED’s fragrances.

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DOUGLAS MOREL

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